Bill Tchakirides is a twenty-five year veteran of web design and internet marketing. He has done Usability Evaluation for major organizations, like the Internal Revenue Service and the Homeland Security Department, as well as for small businesses and non-profit organizations. He spent much of the nineties working in Expert Groups for Computer Sciences Corporation in Austin, London, Falls Church and other locations.  He has helped press-based publishing companies become web-based communicators and has tidied up hundreds of error-filled pages for marketers of everything from Antiques to Ziti. 

Over 137,000 Web users know Bill by his Political and Arts Blog Under The LobsterScope.

Bill is an accomplished
* Content Developer/Marketing Writer
* Information Architect/Usability Specialist
* Instructional Designer

...and he enjoys solving marketing problems, like "Why don't search engines bring my company or product up in the Top 10?" or "How are my competitors using my information to draw people to their web sites?" 

Design firms and advertising agencies make great web sites for businesses and other organizations. Wonderful to look at, winners of all the local design awards. The best writers and photographers, illustrators and videographers fill today's internet with things we only imagined five or six years ago.

So why don't search engines find these sites when people (and by this I mean customers) are looking for items to buy?

Perhaps it is because Search Engine Optimization (SEO) is not a Designer's problem... SEO is a Communicator's problem. Bill Tchakirides is that Communicator. In a one-day evaluation, he can survey your site, up tp 1000 pages, revise meta-tagged keywords and create a new sitemap.xml document which will then be indexed to Googel, Yahoo, Ask.com, MSN and other search engines.

You'll be amazed at how much more effective your company's web site can be when people can find it.

Accessibility (or Section 508) testing must address the following items mandated by the law:

(a) All functions can be run from a keyboard.

(b) Built-in and documented accessibility features shall not be disrupted or disabled.

(c) Assistive technology can track focus and changes.

(d) Text equivalents provide identity, operation and the state of the user interface to assistive technology.

(e) All bitmap images must be consistent.

(f) Operating system must provide text display functions.

(g) No overriding of user selected display attributes.

(h) User must be able to opt for non-animated presentation mode.

(i) Information may not be conveyed by color coding alone.

(j) A range of contrast levels must be provided.

(k) Avoid particular frequencies of flashing elements.

(l) Electronic forms must be made accessible through assistive technology.

Your site can have an Accessibility Analysis in a single day.